Product Description
Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool. Peter N. Tan, Senior Vice President, Hambrecht & Quist Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. Whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really looking for. The Definitive Business Plan ensures you do this. Accessible to the newcomer and detailed enough for the experienced planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives. If you want people to part with their cash, you need a business plan that has substance. In this highly regarded book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise. The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career. The Definitive Business Series. Your fast-track to business success.
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{ 5 comments }
I think this is an excellent and practical introduction to writing business plan.
Peter
Rating: 5 / 5
This is the only guide you will ever need to understanding how to put a business plan together and in so doing you gain invaluable lessons on what makes business tick, from a master. I have used this book in an earlier edition, as a blueprint to attract finance for 3 ventures so I can vouch for its easy style and elegant solutions. Highly recommended whether you’re starting, running or turning around a business. If you are in business you need to read this book from cover to cover and you don’t need to be Einstein to understand it.
Rating: 5 / 5
An excellent book that takes you through start to finish on the operating principles of a business and the reasons behind each process. This provides a good framework for you to fashion what is appropriate for your business given the circumstances you are in at this point in time. The book is logically laid out, explained in simple language and very easy to apply in a practical business environment. This is the best book I have read on establishing a business plan that can either be highly operational, tactical or strategic in nature or have these elements combined in a manner that meets your current needs.
Rating: 5 / 5
Here you have a man named Richard Stutely who was the Minister of Finance in UK, and has worked in their Stock Market Board, first rate banks and schools. He is also a very prolific writer for The Economist.
What would you expect of a book from him?.
Well, he writes in a very simple, easy to read manner. But almost in every sentence and thought one can see, feel, understand and then apply years of top management wisdom.
I consider myself an expert on this subject, I live from it, I teach and I am also a consultant. I’ve read thousands of ideas and walked through many best practices myself. But this IS the book.
Why?
1- It is honest 2- It teaches you to know yourself first, then where you want to go, then to know the world around you, make a strategy and finnaly how to present your way towards profits managing the risks 3- Then he shows you a very simple and important lesson; how to get your plan approved 4- And finnaly, how to avoid putting the plan in a shelve and instead how to use it for every day operations guidance 5- A book for all- no previous knowledge required 6- You can use all the chapters or costumize it for yourself 7- It is the backbone of all the other guides and software do-it-yourself in one minute type
If you want to DO IT and also UNDERSTAND what you are doing read this 300 pages beauty.
(you’ll made yourself and the world business community a big favor)…
Rating: 5 / 5
I find this book way superior to many other books on the subject. At the same time, it approaches business plans with small boxed anecdotes and an easy-going attitude (alla “…for dummies” but a far better level). Also differences between British and U.S. accounting terms are explained, giving the book a touch of international reach. At all times you have the feeling of being in company with a very talented and experienced author.
Rating: 5 / 5