Product Description
The former CEO of Burger King blows the cover on corporate incompetence–and uncovers the secrets of good business–in his sharp-tongued, riotously funny book.
Why are so many businesses such depressing, poorly directed messes? Ask Barry Gibbons, enlightened capitalist, high-spirited wit, and the man who nearly single-handedly pulled Burger King out of a long, disparaging slump, rendering it robust and dynamic (without cutting heads).
In this rollicking, iconoclastic book, Gibbons blasts apart the thick wall of hubris, hierarchy, regimentation, and exaggerated complexity so endemic to the corporate world–and lays bare his 101 “Universal Laws of Business,” commonsense truths about how to run a business profitably and well. His sage witticisms and sensible opinions cover motivational theory, limited terms for business leaders, being big but acting small, hurdling marketplace barriers, unhealthy profit, new branding, innovation, information technology, and more.
And Gibbons deftly answers nagging questions, such as: why mediocre products litter a hyper-competitive marketplace that demands distinct oneswhy the workforce is supremely alienated, exactly at a time when businesses need savvy, motivated employeesand why the most meticulously crafted business plan contains the one and only scenario guaranteed not to happen.
These 101 business truths will grab readers by the gut and make them gasp in relief. Because they’re the things that most everyone (especially the folks laboring in the trenches) knows to be true–and wonders why the top dogs don’t have a clue.
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{ 5 comments }
This is a good business book for people who hate biz books or for those who are tired of lousy ones. Very readible,incredibly funny and very useful. Should make you some money.
Rating: 5 / 5
This book provides lots of good stories and hands-on lessons, mainly on small things about management/leadership, i.e. “If the corporate ‘grandfather’ (the boss’s boss) isn’t part of the appraisal process, it isn’t an appraisal process.” Total it has 101 lessons. Isn’t that great?
Net, I like it a lot. Recommend it to any mid-level manager who works in a mid-size or large company.
Rating: 5 / 5
The management bookshelves are crowded these days with instant answers to age old management issues. Rarely does a book come along that contains as much common sense wrapped in style that is easily digestable.
Gibbons proposes 101 Universal Laws of Business stretching from the CIA Factor (Confusion from Implied Assumptions) to the absolute guarantee that what ever you have in your business plan is the one and only scenario that is guaranteed NOT to happen. Hey, even God designed the rhinoceros !! Probably not his best work, unless your another rhino.
This book proves that business can and should be fun,simple and full of common sense. You’ll finish this book wishing you could work for Gibbons and even more importantly wishing you could manage like him. This book could help you get there !!
Rating: 5 / 5
This guy writes with the wit and wisdom of Tom Peters and the hysterical observations and honesty of Dave Barry. Loved this book. I want more.
Rating: 5 / 5
Reviewers and critics of Barry Gibbons often talk about his irreverent humor. As far as we’re concerned, though, he’s dead on! Even his title for the book shows it. Here’s a book that talks about business in a way that we’ve always thought it should be run. Mr. Gibbons presents his ideas in 101 Universal Laws of Business, but in essence these just state what most of us mere mortals (i.e., without MBA) would call “common sense”. He starts off with what he calls “Tests of Rightness” (no, not righteousness!) Already, we thought we could start making our own rules. Look, if it doesn’t feel right, then it probably is a mistake, right? These are not namby-pamby “feel good” rules, but basic common sense. Mr. Gibbons presents all of these pieces of wisdom with with the kind of humor that makes reading a joy. We sped through this book nodding our heads in agreement, and holding our sides when we laughed too hard. Buy this book, read it, live it. You won’t be sorry.
(c)1999, VentureConsult.com
Rating: 5 / 5